HI all,
I know I’m out of the loop these days but I want to offer a heartfelt opinion about redesigning the website based on some years working in branding and design with brands including HP, Compac, https://swpremiumfood.com/, Imperial Tobacco.
A site or logo or brand isn’t for the people who created it, live on it, stare at it all day. It’s for your users / consumers. By the time the creators are tired of it the users are just starting to recognize it and build the self-reinforcing positive attachments that a brand needs to thrive. Redesign the site for functional reasons if the group/brand needs functionality that the site lacks or if you are getting a majority of negative or confused feedback from users. Otherwise I’d argue you should leave it alone.
My $0.02